Heath's Blog


Beware the SEO Emails

Here's what I think you need to know about your own site before you answer the latest email you received from the "greatest seo guru".

First, are you in control of your code?  If you are using a template, you may not be able to change much of the seo coding.  If you have control over the code, how much?  Can you change the layout? Can you change the links? Colors? What?  It is not necessary to know how - just know what you can do with your site.  You have to know before you know what a programmer can fix.

Second, who are you trying to be found by?  How do they think?  What search engine are they using?  What are they typing into the search box?  Check your site logs to see how people are already finding you.  Know a little about how you think you will be found.

Third, google or leapfish or search some site for "SEO for real estate".  There are many who will say "I got this one guy, Umm, to like the top of the, like, search results in like three days, man".  What they don't say is that it was for the search term "tangerine ear rings."  Learn what some people are doing to seo for real estate so you can discuss that with a programmer.

Real Estate is one of the most (if not the most) competitive searches on the Net.  Think of all the agents in your own company who have their own site.  They are competing with you for the same results.  Then add all the other agents and brokers in your own little town.  Then add all the programmers that have sites so they can sell you leads.  Then add all the big dollar sites that can spend more on advertising in a day that you can in a year.  Now you see how hard it is to optimize for real estate.

But it can be done - and done without "black hat" or clandestine programming methods. 

Happy listing and selling!

Heath Coker, Associate Broker
Robert Paul Properties
www.CapeGroup.com / capegroup@capegroup.com
508-274-5613  Licensed in MA
Its a beautiful day on Cape Cod!
@CapeGroup  Skype: heath.coker

REindex.com, The Site Engine®
508-274-5613  reindex@reindex.com
See our 2 Minute YouTube www.REindex.com/WhatIsREindex.html

James Heath Coker | Create Your Badge


Heath, I've been getting A LOT of calls about this lately and due to my Active Rain education, don't fall for it.  Thanks for specifically addressing this issue so other Rainers don't fall for it either.

Posted by Connie Betz, Top Omaha Realtor - Omaha Homes for Sale (Berkshire Hathaway HomeServices Ambassador Real Estate) over 11 years ago

Heath....great info. We've  been working on all this stuff and we're seeing results. Fun Stuff!

Anna Banana, Phoenix, AZ

Posted by Anna Banana Kruchten Arizona's Top Banana!, 602-380-4886 (HomeSmart Real Estate BR030809000) over 11 years ago

Yeah I really feel sorry for the people who are getting scammed by these so called SEO companies. There are far too many phony ones.

Posted by Shane OnullGorman, Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell (Eau Claire Realty, Inc.) over 11 years ago

  Heath, great email amazing if you learn SEO how much money one can save

have a great and successful week

Posted by Lynn911.com ~ Dallas Real Estate Agent Top Team (Dallas Houses for Rent Dallas Apartment Rentals Lynn911.com ) over 11 years ago


I hate to be the dumb one in the group but what are SEO's and SEO guru's  lost

Posted by Bill Dean, William Dean - Broker, Salesperson (Haggerty Team St. Louis, Mo.) over 11 years ago

SEO = Search Engine Optimization.

SEO guru = one who professes Search Engine rank enlightenment (improvement) by utilizing their specific software, methods, or practices - usually for a fee.

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) over 11 years ago