Heath's Blog


The average agent works in five towns.

I have been looking at the websites of real estate agents from all over the country for over 9 years, and I have found that most agents actually work in only five towns.  The towns are their own, and those directly to the north, south, east, and west of their own town.  This of course makes sense because that is usually a lot of property to cover and learn.

Some web sites I have seen, list every town in the county.  Oathers include every town in the state in their list.  For small states like Rhode Island or Delaware, that may not be many towns.  But for states like Maine, Texas, New York, Florida and California, there are not only large masses of properties, there are great distances.

The reason for having so many towns depends on the agent.  Some large lists of towns are for lead generation.  Other agents include more towns than they work in as a convenience for the consumers that find their site.  I have forwarded customers to the listing agent as a service to consumers looking for real estate outside my personal working areas. 

Now with the probability of requiring a login for any search of MLS listings, how will agents' sites change?  Will they change?  Will customers use one site to search all the MLS, or will they register on many sites?  Will the login requirement make sites without a login requirement be used more often?  Will agents make their own listings available without requiring a login?  How is customer search going to change?

I think that finding more agent sites in one place will help consumers who don't want to register their name and email with anyone.  I know I prefer to find things without having to login anywhere.

Happy listing and selling!

Heath Coker, Associate Broker
Robert Paul Properties
www.CapeGroup.com / capegroup@capegroup.com
508-274-5613  Licensed in MA
Its a beautiful day on Cape Cod!
@CapeGroup  Skype: heath.coker

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James Heath Coker | Create Your Badge


Good question -- I think most do not want to be identified.  They don't mind signing up to get listings so long as they are left alone until they are ready to contact the agent.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 11 years ago

I work counties in my area and only advertise those on my website I think even though the other sites have greater SEO they dont have great stickiness to clients.

Posted by Heather the Realtor Orlando, Lake Mary, First Time Home Buyers, Bank Owned Homes (LemonTree Realty) over 11 years ago

We work on over 20 cities/towns around the Denver metro area...

Posted by Stuart Dobson (eLoanRates.org) over 11 years ago

Heath, there are so many neighborhood within the towns that it would be impossible for an individual so effectively and professionally cover so many areas. I have narrowed my focus to Central and West Austin and Westlake (Eanes School District) To spread my self over more territory would also create a credibility problem because like to be up to date and knowledgeable with more than a cursory idea of the markets represented. I know that there are agents who go all over creation but it's just not for me! You!make some excellent points here1

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) over 11 years ago

5 Towns? Hell I work 5 counties. If it is within an hour I'll do it. I'm from around here so I am as at home in Dutchess County as I am  in the Bronx. 

Posted by J. Philip Faranda, Broker-Owner (J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY) over 11 years ago

Some of the time those towns are a distance away.  Rural areas require more area, too.  Also, in this type of market some agents may choose to widen their area of operation.  The five number comes from looking at thousands and thousands of web sites over the last nine years.  For example we are in the process of reviewing over 1000 local sites of agents that work in the state of New York.

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) over 11 years ago

I also don't like giving all my information just to browse someone's site. I'll quit and move on to something else.

Posted by Jim Frimmer, Realtor & CDPE, Mission Valley specialist (HomeSmart Realty West) over 11 years ago

I don't think people want to login to see property.

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) over 11 years ago

Heath, it will be interesting.  I also believe that people do not want to be required to login to see homes for sale.  They feel that by logging in, they will start to be contacted, and many of them do not want that.

As far as coverage, I try to stay pretty local and cover the city I live in, and focus on two other cities within about 30-45 minutes from where I work and live.  I believe there is plenty of business for me in that area alone.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate www.ChandlerRealEstate.weebly.com) over 11 years ago

I was talking to a broker yesterday who thinks that the NAR is going to get a lot of problems from their stance on the logins.  He even mentioned lawyers.

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) over 11 years ago