Heath's Blog


How to get some real estate site traffic back.

If you have noticed a drop in your Internet real estate traffic, here is a suggestion to recover some of it.  Sometimes there has been a change in the criteria the search engines use, and sometimes there is a change in the competitive real estate web sites that are after high ranking for your search terms like "Falmouth MA real estate".  In either case, you can write an article and/ or include the topic in your blog.  In the paragraphs of the article, make sure you use the search terms your site is optimized for and embed a link to the site in the text.  As the spiders/robots find the article, they will follow the link to your site and re-spider it.  The text in the link should also be made up of the words or phrases that you are trying to optimize for search. 

You can also include in the article links to pages deeper within your site, for example "real estate ny".  This will help the spiders index some of the deeper pages of your site and not just the home page.  A site can be found many ways besides the home page.  Content relative to your keywords and phrases is extremely important.

So what do you do:
1. Write an article about your site.  (The topic could even be about your noticing lower traffic if you are having a hard time coming up with a topic.)
2. After your write the article, embed a link to your real estate site.
3. Make sure the words in the text of the embedded link are the words your site is optimized for.
4. Include a few other imbeded links to some pages on your site that are not the home page.  Like a page about HUD homes.

And then, as it says on your shampoo bottles, repeat.  Of course don't repeat the article verbatim (word for word, exactly as before, the same as the first one.)  Spiders don't like copies of the same page in different locations.  But lots of links to a site from different places that have relevant text and keyword relative links can help increase traffic.

We all know (all real estate professionals) that any real estate transaction is enhanced when customers find us and hire our experience.  The easier they can find us instead of a site that is going to refer them to us, the smoother our business is.

Happy selling and listing!

Heath Coker, Associate Broker
Robert Paul Properties
www.CapeGroup.com / capegroup@capegroup.com
508-274-5613  Licensed in MA
Its a beautiful day on Cape Cod!
@CapeGroup  Skype: heath.coker

REindex.com, The Site Engine®
508-274-5613  reindex@reindex.com
See our 2 Minute YouTube www.REindex.com/WhatIsREindex.html

James Heath Coker | Create Your Badge


Thoughtful post, with good tips -- am going to follow your advice.     Thanks for sharing!

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) about 12 years ago

These are good tips. My web provider also does a yearly refresh of my site to add relevant content and update any new programs that might be more user friendly to clients.

Posted by Steve Glose, TRC, CIPS, 407-616-7286, Orlando Real Estate, Orla (Keller Williams Classic Group) about 12 years ago

I think we can all appreciate what a good article can do from an SEO standpoint.  Are you suggesting using the article for your own blog, or do you have other places you suggest using your articles?  (ie: guest posts on other people's blogs, content for other people's websites (with links back, of course), article directories, etc.)

Posted by Joel McDonald (Joel McDonald -- www.AutomatedHomefinder.com) about 12 years ago

Thanks for the helpful information!

Posted by Brenda Abide (Weichert Realtors Benchmark) about 12 years ago

Heath, thank you for this important information!

Posted by Tony & Darcy Cannon, The C Team (Aubrey and Associates Realty) about 12 years ago

This is helpful. I've printed it out so I can do this! I've been noticing, too, how traffic has slowed way down. thanks again!

Posted by Mara Hawks, Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL (First Realty Auburn ) about 12 years ago

Thanks for the input. I work at a small upscale firm and we are fortunate to have the resources to do most everything in-house so we are always looking at what is successful in other areas. BTW, I am headed to near your part of Texas in a week for some deer hunting!

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) about 12 years ago

I think fresh content is why the search engines love blogs, especially large sites with thousands of blogs, such as Active Rain.

Posted by Not a real person about 12 years ago

Hi Heath, This is great info.  I am about to do some reorganization of my website, and I will certainly incorporate your ideas there and take advantage of that in my posts - particularly those on Localism.

Posted by Susan Neal, Fair Oaks CA & Sacramento Area Real Estate Broker (RE/MAX Gold, Fair Oaks) about 12 years ago

Great ideas Heath. I already do them, but do not have a website, just several blogs.  I do not know how to check traffic...

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) about 12 years ago

Thank you for your information.  I'll need to work on this and hope I can get the results I'm looking for.

Posted by Jon Wnoroski, Summit County Realtor (America's 1st Choice RH Realty Co., Inc.) about 12 years ago

Great information -- I haven't noticed a drop, but I also haven't had an increase in traffic either, so I'm definitely going to take your advice.  Thank you!

Posted by Kerry Lucasse, Your Urban Nest Atlanta Real Estate Consultant (eXp Realty - Urban Nest Real Estate Group) about 12 years ago

thanks for the step by step -- will try it and see what impact it has in my market -- thanks

Posted by Scott Hoen, COO, Monarch Title Company 714-270-9607 (HollywoodTitleCompany.com) about 12 years ago

Thanks for the info! This should be very beneficial. My website lost all steam when I got too busy to blog here in the rain! I've got to find more time.

Lissa Uder, Your Lebanon MO Real Estate Agent

Posted by Lissa Uder, Your Lebanon MO Real Estate Agent (RE/MAX Next Generation, LLC) about 12 years ago

I just wrote a huge number of articles for my own site last night.  Now I am going to start on an article about the new movie studio coming to Southeastern MA!  YEA Hollywood East. (Yes, they already have permission to use the Hollywood sign design!)  Coming to blogs and article sites near you!

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) about 12 years ago

Good Information - thanks.  Always looking for ways to get that traffic!

Posted by deVismes P. Sharp, Talbot County Maryland Realtor (Benson and Mangold Real Estate) about 12 years ago

thanks for the info Heath.

Posted by Andrew Birchall, Broker / Owner (Birchall and Company Real Estate) about 12 years ago

ubetchya.  H

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) about 12 years ago

Good tips - there's always something we can tweak to help things along!

Posted by Suzanne Champion (N.J. Realty - Westerville Ohio) about 12 years ago

Hey Heath,

Thank you for the insight.  I need to spend some time upgrading to get more traffic again.

Posted by Laurie Logan, South Central WI Real Estate (Keller Williams Realty, Inc., Broker Associate) about 12 years ago

The search engines are starting to look at links to your site more heavily than they used to.  If you upgrade thngs, links to your site from others should be on the list.

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) about 12 years ago