If you have noticed a drop in your Internet real estate traffic, here is a suggestion to recover some of it. Sometimes there has been a change in the criteria the search engines use, and sometimes there is a change in the competitive real estate web sites that are after high ranking for your search terms like "Falmouth MA real estate". In either case, you can write an article and/ or include the topic in your blog. In the paragraphs of the article, make sure you use the search terms your site is optimized for and embed a link to the site in the text. As the spiders/robots find the article, they will follow the link to your site and re-spider it. The text in the link should also be made up of the words or phrases that you are trying to optimize for search.
You can also include in the article links to pages deeper within your site, for example "real estate ny". This will help the spiders index some of the deeper pages of your site and not just the home page. A site can be found many ways besides the home page. Content relative to your keywords and phrases is extremely important.
So what do you do:
1. Write an article about your site. (The topic could even be about your noticing lower traffic if you are having a hard time coming up with a topic.)
2. After your write the article, embed a link to your real estate site.
3. Make sure the words in the text of the embedded link are the words your site is optimized for.
4. Include a few other imbeded links to some pages on your site that are not the home page. Like a page about HUD homes.
And then, as it says on your shampoo bottles, repeat. Of course don't repeat the article verbatim (word for word, exactly as before, the same as the first one.) Spiders don't like copies of the same page in different locations. But lots of links to a site from different places that have relevant text and keyword relative links can help increase traffic.
We all know (all real estate professionals) that any real estate transaction is enhanced when customers find us and hire our experience. The easier they can find us instead of a site that is going to refer them to us, the smoother our business is.
Happy selling and listing!
Heath Coker, Associate Broker
Robert Paul Properties
www.CapeGroup.com / firstname.lastname@example.org
508-274-5613 Licensed in MA
Its a beautiful day on Cape Cod!
@CapeGroup Skype: heath.coker