Heath's Blog


Knowlwdge is not power, but having knowledgeable people you can rely on is powerful.

We are told that knowledge is power.
But is knowledge power, or is it the effective organization and application of knowledge toward attaining a goal that is powerful?

Real Estate information on the Internet has become like a math class with no teacher.
Did you learn math by just reading a book and teaching yourself?
How much longer would it have taken you to learn without a teacher?

The richest and most powerful men in the world don't know everything, and don't do everything themselves.
They gather people around them; those who know the specifics.
Their key to success is finding those who know the specifics and are trustworthy.
Power comes from knowing who to rely on, when you want to get something done.

People are understanding this about real estate, as the Internet becomes more cluttered.
The plethora of real estate sites on the Internet is actually helping the real estate profession, because people are becoming more and more confused by conflicting sites and poorly maintained information.

Buyers don't have time to sift and validate all the information.
Sellers don't have time to stay current with changing laws, lending problems, and market changes.
The experienced real estate professional is once again becoming the trustworthy source for real estate.

Yes, pictures are still looked at.  Addresses are still requested for a drive-by.
But true consumers know that they are most likely to have a successful real estate transaction when they rely on someone who does it every day.
The experienced real estate professional organizes and applies real estate knowledge for their market every day.
Therein lies the real power for the smart consumer.

Knowlwdge is not power, but having knowledgeable people you can rely on is powerful.

Heath Coker, Associate Broker
Robert Paul Properties
www.CapeGroup.com / capegroup@capegroup.com
508-274-5613  Licensed in MA
Its a beautiful day on Cape Cod!
@CapeGroup  Skype: heath.coker

REindex.com, The Site Engine®
508-274-5613  reindex@reindex.com
See our 2 Minute YouTube www.REindex.com/WhatIsREindex.html

James Heath Coker | Create Your Badge


You are very right and every successful person needs to knows this.


Posted by Robert Calistri, Broker Of Record Services (Homes Plus Realty, llc,) almost 12 years ago


A very good post. It is an analysis of what is practically always is just a cliche (and I am guilty of that, I know).

I enjoyed reading it, and you made me agree with you.

Posted by Jon Zolsky, Daytona Beach, FL, Buy Daytona condos for heavenly good prices (Daytona Condo Realty, 386-405-4408) almost 12 years ago

Hi Heath;

Great post and I agree with your comments. I thank you for sharing.

Posted by Anthony Stokes-Pereira, Realtor (Better Homes and Gardens Rand Realty) almost 12 years ago


I think this is a awesome post, you are very right!

I also agree Jon, I enjoyed Reading it!

Good Job Heath... consumers and realtors are embracing the internet real estate world!


Tom Davis

World Class Delaware Realtor

Posted by Tom Davis, FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor (Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today !) almost 12 years ago

The internet is great for disseminating information.  But, information isn't knowledge.  Knowledge is the assimilation and understanding drawn from the information provided.  The public will always need "boots on the ground" to guide them through the conflicting information.  Great post.

Posted by Ryan Shaughnessy, Broker/Attorney - Your Lafayette Square Real Estate Partner (PREA Signature Realty - www.preasignaturerealty.com) almost 12 years ago

I think we need to be moving our PR from finding real estate pictures online to finding an experienced professional to rely on.

Happy listing and selling!

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) almost 12 years ago

This is excellent! Thank you for putting this together and sharing it here. It's the best non-tech blog I've read all week! Well done, Heath.

Posted by Mara Hawks, Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL (First Realty Auburn ) almost 12 years ago

You post makes sense to me Heath - but sometimes common sense is not common- we went on 2 separate listings appointments last month with similar stories - one seller paid seven thousand dollars to a FSBO website for one internet listing and a sign/brochure box that he had to fill with no showings for 6 months. The other guy who did not list with us because of his investment of thirteen thousand dollars to the same company is still hoping to sell it himself as he has paid upfront for ??).

some people cannot discern



Posted by Jeff&Grace Safrin, SpousesSellingHousesTM (F.C.Tucker 1st Team Real Estate) almost 12 years ago

Heath: Great post on interdependence. So many people are afraid to ask for help because they view it as a sign of weakness when in fact it is the opposite.

Posted by Matt Grohe, Serving the metro since 2003 (RE/MAX Concepts) almost 12 years ago

Your title is so true, and hit the nail on the head.  In order to be successful you need to know you can't do it all.  You should turn to people to work with who are experts in their own fields.

Posted by Carol Swain, Realtor, -www.swainsells.com- Bucks County, Pa (Keller Williams Real Estate) almost 12 years ago

Heath, well said! Its not always easy to sift through the available information. This is the reason why the Internet will not replace the REALTOR®. Thanks.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA almost 12 years ago

Thank you for the positive comments everyone. 

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) almost 12 years ago