Heath's Blog


5 Monkeys - Why Real Estate Agents Are Willing To Give Their Listings Away

5 Monkeys - Why Real Estate Agents Are Willing To Give Their Listings Away."

Here is an explanation of the why agents aren't more concerned with giving their listings away:

Five monkeys were put in an enclosure with a ladder.
Every time a monkey went up the ladder, scientists soaked the rest of the monkeys with cold water.
After a while, every time a monkey went up the ladder, the others beat up the one on the ladder.
After some time, no monkey dared to go up the ladder, regardless of the temptation.
The scientists then decided to substitute one of the monkeys.

The 1st thing this new monkey did was to go up the ladder. Immediately the other four monkeys beat it up.
After several beatings, the newest member learned not to climb the ladder even though it never knew why.
A 2nd monkey was substituted and the same occurred. The 1st monkey participated in the beating for the 2nd monkey.
A 3rd monkey was changed and the same was repeated (beating).
The 4th was substituted and the beating was repeated, and finally the 5th monkey was replaced with the same results.

What was left was a group of 5 monkeys, that even though they never received a cold shower, continued to beat up any monkey who attempted to climb the ladder.

If it was possible to ask the monkeys why they would beat up all those who attempted to go up the ladder…
I bet you the answer would be… “I don’t know – that’s how things are done around here.”

In the real estate industry, Zillo w, Real, tor.com, Tru lia, Home .com, and many other big money sites with lots of programmers, and even many MLS managers, "are the scientists." Because there is a high turn over of licensees in the real estate industry, many Agents have been "replaced."
The "beatings" are the blogs, and the "news", and the "trend reporting" from the "scientists" professing and endorsing the giving away of listings to aggregators or a national MLS.
Agents continue to give away their future, because "that’s how things are done around here.”

Agents don't need large sites that agregate information.
Agents need to get their owns sites found more easily - and preferably free.

REindex.com, The Site Enginesm lets the monkeys climb the ladder again.

For listers, by a lister, for free.

Heath Coker, Associate Broker
Robert Paul Properties
www.CapeGroup.com / capegroup@capegroup.com
508-274-5613  Licensed in MA
Its a beautiful day on Cape Cod!
@CapeGroup  Skype: heath.coker

REindex.com, The Site Engine®
508-274-5613  reindex@reindex.com
See our 2 Minute YouTube www.REindex.com/WhatIsREindex.html

James Heath Coker | Create Your Badge


Heath, I love the analogy.  The monkeys keep providing the data to Realtor.com for free so they can charge us just to associate us with our own listing.  How on Earth did the original monkeys buy in to that concept!
Posted by Don Stern, Greater Baton Rouge Real Estate (Realty Executives South Louisiana) about 12 years ago

Nice index site - I sent you a request to include my site on your directory.

Not sure I grasp the analogy of the beatings being our blogs...lol...but the story was good and insightful. 

Posted by Karen Rice, Northeast PA & Lake Wallenpaupack Home Sales (Davis R. Chant, REALTORS) about 12 years ago

Hi Don,  Thanx for the note.  The original monkeys didn't have web pages when this started so they thought the aggregators we doing them a service.

Hi Karen.  I already looked at your site and will be linking to you from Waymart PA.  I sent you an email, too.  (I'll put you in Hawley too because that is where your office address is.)

My YouTube is a humorous visual also.  www.youtube.com/watch?v=Y6aYxzfTa_8

I'm working on a new one based on the monkeys.

Posted by Heath Coker about 12 years ago
The monkeys should beat the living crap out of the scientists!  LOL! I wanna watch...............
Posted by Laurie Manny (Long Beach CA Real Estate) about 12 years ago
Nice Post Heath!  I signed up on RE/Index.com and thanks for stopping by my blog earlier.
Posted by April Hayden-Munson, Brookfield Wisconsin Real Estate about 12 years ago
Enjoyed reading the post. I agree with Karen rice's comments. I will check out the link .
Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) about 12 years ago
Monkey see monkey do, It makes perfect sense ala-the salivating dogs when the bell rings. I say let the beatings begin and I'll take the listings (I'm salivating)..great post I enjoyed reading it..Steve
Posted by Steve Loynd, 800-926-5653, White Mountains NH ( Alpine Lakes Real Estate Inc., ) about 12 years ago

Thanx for the compliment April.  I linked to you when I read your blog.  Please check it for type-os.

Hi Gita (and Karen Rice). Blogs are part of the beating because they are now run by "the scientists."  They are techies with a job of optimizing their ideas - which are often not in the best interest of listin agents or the industry.  We (brokers/agents) have to list and sell real estate as our primary source of income.  Their full time job is to blog, seo, and tell the publc how we should be doing our job.  (PS - I left you a voicemail about your website.)

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) about 12 years ago
Thanx Steve.  We already had your links on our pages when I looked, but I updated our pages anyway.  Happy listing and selling.  (Nice PDF of your listings, even though it is a little long to load, it makes for a nice presentation anyone can print.)
Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) about 12 years ago
I haven't been able to convince my original cast to let me spray them with cold anything.  and the beating part of the new video is a little hard to block.  Any ideas?
Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) almost 12 years ago