Heath's Blog

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91,000,000 results in a search this morning

So I ask you, does having 91,000,000 results in a search for real estate help or hinder a customer's understanding of the real estate market they are looking to buy or sell in?  I don't think it helps. I search my own MLSs every day.  Because I do it every day, I know where to look, what to look for and HOW to look.

Even looking at the name of the listing agent in an MLS listing can tell me more about the listing than any picture can.  Many agents have tendencies - price too high, embellished descriptions, pictures of a beach when it is farther than a mile from any water, etc. Knowing who listed it can tell me how much time to spend on it.

I think that having "pictures of real estate" on 91,000,000 results has dramatically slowed the time it takes for customers to talk to real professionals about real estate.  AND then a customer has to re-learn so much, because many of the 91 million results are either distractions or lead generators who aren't there to help, but only there to capture and sell a customer's "contact" info.

Real estate is local. 91,000,000 results is not local.

Happy selling and listing!

 

Heath Coker, Associate Broker
Robert Paul Properties
www.CapeGroup.com / capegroup@capegroup.com
508-274-5613  Licensed in MA
Its a beautiful day on Cape Cod!
@CapeGroup  Skype: heath.coker

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James Heath Coker | Create Your Badge

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