I read in one of the emails I get in my junk box that one of the larger real estate franchises is slowing and possibly stopping their advertising on TV. That is an interesting re-allocation of funds. Their focus will now be on the promotion of their brand on the Internet.
What does it mean to us non-franchisees? It means our real estate marketing on-line will become even more complex anddifficult. With the deep pockets of the franchises, out SEO (search engine optimization) will be even more important. Niche keywords and excellent content are even more imperative.
If you are an independent broker, brace yourself for competition on-line unlike we have experienced before. Learning about SEO, if you haven't already, will become even more important than it already is.
For consumers, finding a variety of real estate agent and broker sites will become more difficult as the largest companies divert their advertising dollars to the Internet. Smaller companies, especially in larger markets, may find their search engine placement efforts dwarfed by the larger franchise dollars. This will make Internet portals that aren't influenced by SEO more important to consumers.
Happy Selling and Listing.
Heath Coker, Associate Broker
Robert Paul Properties
www.CapeGroup.com / email@example.com
508-274-5613 Licensed in MA
Its a beautiful day on Cape Cod!
@CapeGroup Skype: heath.coker